An advertising campaign consists of marketing activities targeted to a specific group, intended to raise the awareness of the new product, brand, service, sales growth or brand image change. Put simply: it is conveying information through visual materials. using tools such as television, social media, advertising graphics, leaflets, banners and billboards. The ideal campaign should stand out from the rest and its message should be consistent with the brand’s strategy. Only creative ideas and taking the target audience by surprise will guarantee success. Synchronizing all your activities at one time is quite a challenge, the reason for which the best advertising campaigns are made up of marketing specialists. When building advertising campaigns, we are guided by the principle of drawing attention, triggering emotion and becoming part of the consumer’s world by entering his or her memory.